2025 INDUSTRY REPORT & PARTNER TRENDS
How AI Is Reshaping Partner Engagement, Content Creation, & Revenue Acceleration
Where Does Your AI Strategy Stand Today?
High-performing channel teams are under pressure to drive revenue, increase partner satisfaction, and scale faster. As traditional, manual methods reach their limits, AI has emerged as a transformative force.
Based on Structured’s research and usage analysis across dozens of partners, this report outlines key trends reshaping the future of partner marketing. It also provides a self-assessment scorecard and data-backed insights to help marketing leaders benchmark their AI readiness.
Structured leads this transformation by enabling partners to “Just Ask”: whether it’s launching campaigns, translating assets, or generating content. This shift is not just about automation, it’s about accessibility. And it’s what earned Structured the top position in the Forrester Wave™ for Partner Marketing Automation Platforms, Q2 2025, where it led in Current Offering, Strategy, and Market Presence.
Delaying AI adoption means losing partner mindshare and revenue. Teams embracing AI are already outperforming.
Find Your AI Score Card Inside
Pinpoint capability gaps and align your team on where to focus next.
Hands-On AI Readiness Checklist
Set direction, drive alignment, and take action toward your AI strategy.