Empowering True Collaboration Between You and Your Partners
Most of your channel marketing challenges come down to connection. Partners struggle to find relevant content, engagement feels one-size-fits-all, and communication often misses the mark. Our AI-first platform solves all that, enabling seamless collaboration across languages, systems, and workflows. We offer a unified ecosystem that works.
Personalized partner experiences far beyond portals.
Gone are the days of clunky portals, multiple menus, and irrelevant options to sift through. Our AI-first platform knows your businesses, preferences, and needs, and surfaces relevant content based on partner type, region, and historical engagement. With intuitive, multi-language interfaces, conversational capabilities, and Smart Journeys to help partners quickly ramp up on new offerings, partners will engage and you’ll see results fast.
Powering seamless partner engagement.
Connection is the foundation of channel success. Eliminate the barriers that slow your partners down — fragmented systems, poor translations, and clunky experiences and replace them with a unified platform built for how partners actually work. Through AI-driven customization, dynamic portals, and content tailored by role, region, and language, we make it easy for partners to engage, execute, and succeed. It’s not just connection – it’s collaboration without compromise.
The technical foundation of true partner collaboration.
19
language UIs and AI translation
130+
languages supported for full cultural adaptation
SSO
seamless integrations with Salesforce, PRMs, and internal systems
APIs
ensure smooth interoperability across enterprise tech stacks
Platform Personalization
AI Assistant
Smart Journeys
Platform Personalization
AI Assistant
Smart Journeys
Engineered for enterprise scale, designed for human intuition.
Using our proprietary 6 Cs framework, Structured sets the standard for channel innovation. With unmatched expertise and a single-minded focus on your success. From curating brand assets to calculating campaign performance, this holistic framework guides every aspect of partner collaboration.
Curate
Your personalized partner experiences begin here.
Upload your content, set your brand guardrails, and watch our AI organize and understand your entire channel marketing universe. Think of it as the repository of deep knowledge that serves as the foundation for every other capability, from personalized content creation to engaging partner experiences.
Create
Automatically customize content for every partner.
Generate marketing materials that are automatically customized for each partner the moment they select them. Our AI platform knows who they are, what they sell, and who they’re selling to, and translates everything into the right language so each piece of content is tailored before they even see it.
Connect
Turn every partner into an active advocate.
Meet channel partners and their audiences where they are with AI that understands cultural differences, responds in their language, and knows what they’re looking for. Our AI connects with your existing systems, from your CRM to your internal AI assistants, creating a central hub that delivers immediate value.
Communicate
Develop custom campaigns that really resonate.
Don’t just communicate—relate. Throw out the template, and set up multi-touch campaigns that understand timing, context, and cultural nuances. Our AI can translate your content into 130+ languages in a matter of seconds, creating messages that feel personal and relevant instead of corporate and generic.
Convert
Build partner engagement that pays off.
Get guidance on timing, messaging, and optimization that helps your partners close more deals. No one-size-fits-all approach—just coaching that turns engagement into sales. Our AI has analyzed hundreds of thousands of campaigns, so you get proven strategies that drive real results for your partner network.
Calculate
Everything you need to know and nothing you don’t.
Ditch the spreadsheets; get answers. Just ask our AI exactly what you need to know: “How did my campaign perform?” “What should I do next?” “Who are my top and bottom partner performers?” It’s less a prompt and more a conversation. Then, get actionable insights to make more informed decisions.
Partners were happy because they had one place to learn about and find sales and marketing content, so they didn’t have to spend hours finding what they needed to sell vendor products. Vendors were happy because they had one place to enable their vast networks of partners and were able to attract new partners. We were happy because the value to both vendors and partners increased the stickiness to our distribution platform.
Thanks to Structured, we built a first-of-its-kind multi-vendor portal that provides go-to-market resources for hundreds of vendors. This portal is a one-stop shop for thousands of channel partners who can access ready-made, multi-touch campaigns and edit and co-brand assets.
We looked at many options to enable our extensive partner network and settled on Structured for multiple factors. One, the platform is extremely flexible and allows us to fully customize the partner experience. Two, they offer an extensive set of marketing automation capabilities. Three, the reporting was expansive and delivered insights at multiple levels.
Build connections, and boost partner engagement. Let us show you how.
