Faster, more productive partners.
Activate Every Partner.
Not just the Top 20%.
Most partner ecosystems run on a fraction of their potential. Structured turns partner intent into automated execution, so every partner, in every market, can engage with your brand and contribute to your program.
You’ve added partners. Activating them is the harder problem.
Partner programs grow. Engagement doesn’t. Most partners log in once, get lost in folders and filters, and default to the vendor that makes it easiest. Onboarding sessions don’t stick. Training videos go unwatched.
The long tail of partners stays inactive, and the channel leaders responsible for activating them run out of hours in the day. Across enterprise channel programs, the pattern is consistent: a small group of top partners drives most of the activity, while the rest of the ecosystem sits idle.
From portal logins to active marketers.
Structured replaces folder-hunting and filter-searching with intent-driven discovery. Partners describe what they are trying to accomplish, and Structured surfaces relevant content, campaigns, and assets based on their goals. Personalized portals, frictionless onboarding, and self-service execution with brand guardrails.
Vendors can configure partner experiences by tier, region, language, and solution focus, helping partners discover more relevant content and campaigns aligned with their profile and objectives. Structured supports in-context onboarding and self-service execution with built-in brand guardrails, while AssistantAI helps partners navigate the platform alongside their first real campaign.
Built for partners. Engineered for engagement.
In context
onboarding so partners launch their first campaign with minimal additional training
Personalized
portals tailored to every partner’s tier, region, language, and solution focus
26 years
activating partners for Fortune 1000 enterprise channel programs
APIs
ensure smooth interoperability across enterprise tech stacks
Partner marketing automation, engineered for enterprise scale.
Structured is the AI-first Partner Marketing Automation Platform built for B2B enterprises. Our platform helps activate more partners across the ecosystem, delivers consistently co-branded content, automates campaign execution, and surfaces the data that proves what’s working.
Content Personalization
Co-branded content for your partners, delivered at scale.
Vendors can configure content experiences by partner, audience, and market, helping partners discover more relevant content across regions and focus areas. Enterprise-grade AI helps co-brand, personalize, and localize content across 130+ languages using only your approved content.
Partner Activation
Activate more partners across your ecosystem.
Configure partner experiences by tier, region, language, and solution focus, while AssistantAI helps partners discover relevant content and navigate the platform alongside their first campaign.
Campaign AUtomation
From approved asset to live campaign in minutes.
Structured supports full partner campaign automation, including assembly, scheduling, multi-channel publishing, and follow-up. Guided launch flows help partners configure campaigns quickly, while built-in automation handles execution across channels.
Performance & Insights
Stop measuring partner logins. Start measuring partner activity.
Track campaign execution, lead generation, content usage, and partner performance by tier. See what’s working across the ecosystem so you can invest where it matters most.
Partners were happy because they had one place to learn about and find sales and marketing content, so they didn’t have to spend hours finding what they needed to sell vendor products. Vendors were happy because they had one place to enable their vast networks of partners and were able to attract new partners. We were happy because the value to both vendors and partners increased the stickiness to our distribution platform.
Thanks to Structured, we built a first-of-its-kind multi-vendor portal that provides go-to-market resources for hundreds of vendors. This portal is a one-stop shop for thousands of channel partners who can access ready-made, multi-touch campaigns and edit and co-brand assets.
We looked at many options to enable our extensive partner network and settled on Structured for multiple factors. One, the platform is extremely flexible and allows us to fully customize the partner experience. Two, they offer an extensive set of marketing automation capabilities. Three, the reporting was expansive and delivered insights at multiple levels.
Ready to activate every partner in your ecosystem?
