The Partner Marketing Automation Platform
Built for B2B Enterprises.
Founded in 2002. Named a Leader by Forrester in 2025. Trusted by the world’s largest channel programs.
Structured is the AI-first Partner Marketing Automation Platform (PMAP) for B2B enterprises and the next generation of through-channel marketing automation. We help global channel programs activate every partner, deliver consistently co-branded content at scale, automate campaign execution, and see what’s actually working across the partner ecosystem.
Why the world’s largest partner programs choose Structured.
Since our founding in 2002, we’ve built Structured around one principle: the customer comes first. Your challenges drive our product roadmap. Your feedback shapes every release. That customer-centric approach is why we were the first PMAP purpose-built with AI for partner marketing, and why our customer retention rate sits at 98%.
AI-native, not AI bolted on
Structured was built from the ground up around AI. Trained only on your approved content, with no external data sources. Designed for the security and compliance requirements of global B2B enterprises.
Two decades of channel expertise
Founded in 2002 with an exclusive focus on partner marketing. Decades of working with Fortune 1000 channel programs informs every part of the platform and every customer engagement.
Stability backed by Invictus Growth Partners
Consistent leadership, strong financial backing from Invictus Growth Partners, and a long-term commitment to the channel marketing category.
Meet our leaders.
Stacey Epstein
Chief Executive Officer
Stacey is a seasoned SaaS executive with a proven track record of scaling iconic enterprise software companies through hypergrowth, IPOs, and billion-dollar acquisitions. At SuccessFactors, she helped grow the company from $10M ARR to a $3.5B SAP acquisition. As a founding team member at ServiceMax, she scaled the business from under $1M to a $1B GE exit. She later served as CEO of Zinc through its acquisition, then as CMO at Freshworks during its $1B IPO and at Veeva. A former collegiate athlete, Stacey approaches leadership with a team-first mentality and a focus on building high performing, diverse organizations.
Shane Edmonds
Chief Product & Technology Officer
Shane joined Structured in 2025 to lead product development and technology strategy. He previously served as Chief Technology Officer at FORTË, Aventri, Motionsoft, and Crunch Fitness. Throughout his career, Shane has led technology organizations serving several enterprise clients, including Dell, MasterCard, Coca-Cola, UFC Gyms, and YMCA.
Steve Abramson
Chief Financial Officer
Steve joined Structured in 2025 to lead financial strategy and operations. He previously served as Chief Financial Officer at Numerated and JUNO. Prior to that, Steve held several finance leadership roles, including VP, FP&A at Indigo, Senior Director of Global Finance & Accounting Operations at LogicNow, and Assurance Manager at BDO USA, LLP.
Julian Ward
Chief Customer Officer
Julian joined Structured in 2025 to lead customer success and experience strategy. He spent over 16 years at Stova (formerly Aventri), serving as Chief Product Officer, Chief of Staff, and Chief Customer Officer. Earlier in his career, Julian held senior consulting roles at Gartner and info’ Products UK.
Jordan Cassidy
VP of Marketing
Jordan Cassidy joined Structured in 2026 to lead marketing strategy, demand generation, brand, and go-to-market execution. She brings experience across SaaS, technology, manufacturing, and construction, with expertise in integrated campaigns, pipeline growth, and modern B2B marketing. Prior to Structured, Jordan built her career at isolved, advancing into senior marketing leadership while helping drive significant company growth.
Our Vision
To make B2B partner marketing as scalable, measurable, and high-performing as direct marketing has become.
Our Mission
To give every B2B enterprise the platform to activate every partner, deliver consistently co-branded content at scale, and prove what’s actually working across the partner ecosystem.
Our Values
Customer-first
Our customers’ challenges drive our product roadmap. Their feedback shapes every release. 98% customer retention is the result.
B2B partner marketing
We don’t serve B2C franchises. We don’t serve direct marketers. We exist to make B2B partner marketing work better, and that focus shapes every decision.
AI-native, brand-safe
We were the first PMAP purpose-built around AI. Trained only on customer-approved content, with no external data sources. Brand and compliance teams trust the output by design.
Honest about what works
We don’t claim Structured does things it can’t. We surface limitations. We integrate where it makes sense. We tell customers when something isn’t a fit.
Channel-deep
Decades of channel marketing expertise live inside the platform and the team. We’re not a horizontal tool with a partner marketing skin. We’re built specifically for the way partners actually work.
Recognized by analysts. Trusted by customers.
Forrester Wave™ ‘Leader.’
Named a “Leader” in the Q2 2025 Forrester Wave™ among partner marketing automation platforms—with perfect scores in 11 categories and the highest distinction for customer satisfaction.
4.9/5 G2 rating.
Consistently high ratings and reviews from customers who value the platform’s capabilities and the team’s responsiveness.
Structured’s market-leading offerings are fueled by the unwavering passion their leaders and teams have for our channel industry. Constant, relevant, and enterprise-level innovation combined with some of the best humans on the planet are their recipe for success.
We needed a platform that would engage our larger partners more actively while especially making it easier for smaller resellers to deploy our campaigns seamlessly.
The technology provided through the Structured platform takes channel marketing to a whole new level and pushes the boundaries of what has been achieved for IT security resellers and vendors.
Build your career with Structured.
Join our LinkedIn network to find out what it’s like to work at a place where curiosity is rewarded and bold ideas are welcome.