AI-First Channel Marketing Automation Platform, Customer-First Focus
Our purpose-built platform sets the industry standard, earning top marks from Forrester for excellence in AI, innovation, and customer service.
Why channel marketers choose us again and again.
Since 1999, we’ve put customers first—and that has made all the difference. Your challenges drive our innovation, and your feedback shapes our roadmap. That customer-centric approach is why we were first to market with purpose-built AI for channel marketing. It’s also why we have a 98% customer retention rate.
Enterprise-grade AI solutions
The only AI-first channel marketing collaboration platform designed for global B2B environments.
Deep channel marketing expertise.
26 years of forward-thinking strategies and proven results with an exclusive focus on channel marketing.
Demonstrated stability.
Consistent company leadership and an unwavering commitment to customer support, backed by Invictus Growth Partners.
The Structured story: Always innovating in channel marketing.
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2025rebranded as Structured with a new AI-first platform
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2025named a Forrester “Leader”
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2023introduced AI: ChannelGPT
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2020launched personalized videos
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2012debuted social media syndication
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2010introduced the first marketing concierge program management
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2008launched managed marketing programs
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2005introduced lead scoring and nurturing
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2003launched email marketing and lead capture
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2002pioneered content syndication
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1999founded by Daniel Nissan
Meet our leaders.
Daniel Nissan
CEO & Founder
Daniel founded Structured in 1999 and leads the company’s strategic vision across marketing, engineering, and product development efforts. From 1996 to 1999, Daniel was the President and CEO of NetGrocer, which he led to be a highly recognized and established leader in the field of eCommerce. He served as a Vice President of Marketing for VocalTec Communications, Ltd. (VOCL) from 1993 to 1996. Part of the original VocalTec group that created the Internet Phone, Daniel was responsible for its breakthrough product concept, marketing, and strategy development.
Steven Kellam
Chief Revenue Officer
Steven joined Structured in 2023 to lead sales, marketing, business development, and operations teams. From 2018 to 2022, he held progressive leadership roles at 360insights.com, serving as Vice President of Alliances, SVP Marketing and Alliances, and SVP Global Channel Chief. He previously served as President of CCI | Global Channel Management, Executive Vice President at PlanIT Solutions MSP, and prior to that spent eight years at Ecast Inc.
Shane Edmonds
Chief Product & Technology Officer
Shane joined Structured in 2025 to lead product development and technology strategy. He previously served as Chief Technology Officer at FORTË, Aventri, Motionsoft, and Crunch Fitness. Throughout his career, Shane has led technology organizations serving several enterprise clients, including Dell, MasterCard, Coca-Cola, UFC Gyms, and YMCA.
Steve Abramson
Chief Financial Officer
Steve joined Structured in 2025 to lead financial strategy and operations. He previously served as Chief Financial Officer at Numerated and JUNO. Prior to that, Steve held several finance leadership roles, including VP, FP&A at Indigo, Senior Director of Global Finance & Accounting Operations at LogicNow, and Assurance Manager at BDO USA, LLP.
Julian Ward
Chief Customer Officer
Julian joined Structured in 2025 to lead customer success and experience strategy. He spent over 16 years at Stova (formerly Aventri), serving as Chief Product Officer, Chief of Staff, and Chief Customer Officer. Earlier in his career, Julian held senior consulting roles at Gartner and info’ Products UK.
Our Vision
To make collaborative marketing the global standard, helping peer businesses grow smarter, faster, and more affordably through innovative use of agentic and generative AI.
Our Mission
We empower global ecosystems to market together, delivering an AI-first platform that transforms partner collaboration into scalable, data-driven growth.
Our Values
Structure
AI-first, scalable, structured systems for collaboration
Reliability
Enterprise-grade performance and security
Agility
Rapidly adapting to evolving partner and customer needs
Innovation
Leading with agentic and gen AI first to redefine how channel marketers collaborate to drive demand
Customer-centricity
Prioritizing both customers and their partners
Recognized as an industry leader by analysts and customers alike.
Forrester Wave™ ‘Leader.’
Named a “Leader” in the Q2 2020 Forrester Wave™ among partner marketing automation platforms—with perfect scores in 11 categories and the highest distinction for customer satisfaction.
4.9/5 G2 rating.
Consistently high ratings and reviews from customers who value our platform capabilities and exceptional customer service.
Structured’s market-leading offerings are fueled by the unwavering passion their leaders and teams have for our channel industry. Constant, relevant, and enterprise-level innovation combined with some of the best humans on the planet are their recipe for success.
We needed a platform that would engage our larger partners more actively while especially making it easier for smaller resellers to deploy our campaigns seamlessly.
The technology provided through the Structured platform takes channel marketing to a whole new level and pushes the boundaries of what has been achieved for IT security resellers and vendors.
Build your career with Structured.
Join our LinkedIn network to find out what it’s like to work at a place where curiosity is rewarded and bold ideas are welcome.