The new Structured MCP Server puts your partner marketing content, recommendations, and performance data inside the AI assistants your team and partners already use, including Claude, ChatGPT, and Slack. There’s no new dashboard to learn and no new password to remember. It’s the partner marketing work you already do, available where people already work.
If you lead a channel program, you know the real bottleneck isn’t a lack of content or data. It’s that both live somewhere people have to remember to go. When a partner wants an asset for a Q4 campaign, someone has to log in, search, export, and paste it into whatever they were working on. Each step is a small tax on activation, and small taxes add up to partners who engage less than they could.
Structured MCP Server removes that friction by meeting people where they already work.
What is MCP?
MCP (Model Context Protocol) is the open standard AI assistants use to connect to business systems. It lets an assistant like Claude or ChatGPT ask Structured a question and get an answer from your own account, under your own permissions. You don’t need to know how it works to use it. You just ask in plain language.
Answers for your channel team, without the export
Your team can stay in the AI tools they use every day and get answers straight from your Structured account. No logging into another system, no exporting, no copy and paste. For a channel leader, that means less time digging and more time acting on what’s working. Ask things like:
- “Give me your recommendations for security campaigns.”
- “What content hasn’t been updated in the last six months?”
- “What content did we add most recently?”
- “How did our email campaigns perform last month?”
Turn any answer into a campaign brief or a follow-up email without opening a second window, then refine it in the same conversation. It’s not a new interface to learn. It’s the same job, minus the parts that used to slow it down.
A faster path to activation for partners
Partners get the same convenience. A partner using Claude or ChatGPT can ask for a recommended asset and get a link to it right in the conversation. One click takes them into Structured with their logo already applied, ready to customize and send. No hunting through your portal first.
The easier that path is, the more likely a partner is to launch your content in market, which is the outcome your whole program exists to produce.
Two ways to connect
Connect directly. Your team and your partners add Structured as a connector in Claude or ChatGPT and sign in. It’s the simplest setup, with nothing to build or host. On an enterprise Claude or ChatGPT plan, an admin can add it once to the company’s app catalog, and people just click to connect.
Plug into your own assistant. If you’ve built your own AI assistant for partners, you can add Structured as one of its tools. When a partner asks for content, your assistant calls Structured behind the scenes and delivers the recommendation inside the experience you already built. You keep ownership of the partner experience, and because the conversation happens in your assistant, you see what partners are asking for and can build the content they need most.
Same guardrails, same permissions
None of this changes who can see what. Every request is authenticated as the individual user and scoped exactly as it would be inside Structured, so a partner never sees more than they should, and neither does anyone on your team. People sign in with their existing SSO or Structured login. SAML SSO works out of the box, and OIDC needs only a single callback URL.
Structured MCP Server is read-only for now. It can retrieve, recommend, and help draft, but changes and publishing still happen inside Structured, where your existing controls live.
Getting access and what’s next
Your Structured team enables Structured MCP Server for your organization. It isn’t self-serve, so reach out to your Structured contact early rather than assuming it’s already live.
Next on our 2026 roadmap is reverse MCP, which will let Structured pull data from your own PRM, CRM, and other systems, so a single answer can blend your data with ours.
Want to see it with your own account? Book a 20-minute walkthrough with your Structured team.
