Overview
Klaviyo sought to create a unified enablement and marketing hub for their global channel and agency partner ecosystem. With Structured’s AI-driven platform, Klaviyo consolidated multiple tools into a single solution, achieving significant cost savings while dramatically improving partner experience and expanding international reach.
Challenge
Klaviyo faced several critical partner marketing obstacles:
01
Fragmented partner experience across multiple disconnected tools
02
High total cost of ownership from managing separate licensing agreements
03
Limited ability to serve international partners effectively
04
Complex content management requiring partners to work across different platforms
05
Need for a scalable solution to accommodate diverse partner types and global requirements
Their previous approach using multiple tools created inefficiencies and prevented seamless partner collaboration.
It has improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners.“
Solution
Klaviyo selected Structured as their comprehensive partner marketing automation platform.
Key capabilities deployed include:
One-stop enablement and marketing hub for all partner resources
HTML templates, social media templates, and PDFs available for co-branding
AI-powered content creation and translation capabilities
Global reach with content translation to 150+ languages
Consolidated platform replacing multiple previous tools
Streamlined content management and distribution workflows
Results
Substantial cost reduction:
25% direct savings on licensing costs compared to the previous multi-tool approach
Enhanced partner experience:
Unified platform eliminated the need to navigate multiple disconnected systems
Global expansion:
Improved international partner reach by 15-20% through better content accessibility
Operational efficiency:
Single tool management reduced administrative overhead
Superior ratings:
Platform earned perfect 10/10 ratings for stability, scalability, and ease of use
Implementation
Experience-based deployment:
Leveraged previous implementation knowledge from experience at other organizations
Rapid onboarding:
3-4 months at Klaviyo, building on 3+ years of prior platform familiarity
Cloud deployment:
Implemented on public cloud infrastructure
Minimal maintenance:
Platform largely managed by vendor with content refresh requirements only
ROI & Impact
Direct cost savings:
25% reduction in licensing expenses through tool consolidation
Revenue impact:
Estimated 15-20% improvement in international partner reach
Enhanced efficiency:
5-6 minute template creation and deployment process
Global accessibility:
Partners can translate content to any of 150+ languages
Reduced complexity:
Single platform management versus multiple tool coordination
Why Structured
After extensive experience with alternative solutions, Klaviyo chose Structured for its unmatched combination of AI capabilities, global reach, and platform consolidation benefits. The solution’s ability to serve as a comprehensive partner enablement hub while providing cutting-edge AI features and multi-language support made it the clear choice for Klaviyo’s international partner ecosystem.
When comparing Structured with other vendors’ products, I find Structured to be far superior. It’s best in class for an international network of channel partners when you need to provide them with marketing content, marketing tools, and enablement content all in one single spot.“
