Overview
Omnissa, an outsourcing company with 1,001-5,000 employees, needed to modernize its partner marketing approach to better serve both large and small reseller partners. With Structured’s AI-driven through-channel marketing automation platform, Omnissa created a flexible solution that enables faster co-branded content delivery and personalized campaigns across its diverse partner ecosystem.
Challenge
Omnissa faced several partner marketing obstacles:
01
Need to serve partners of varying sizes with different marketing capabilities and resources
02
Slow co-branded content delivery that reduced partner engagement
03
Limited platform functionality compared to enterprise needs
04
Complex file upload processes that delayed campaign launches
05
Partners requiring both content repository access and full campaign execution
capabilities
Their previous partner marketing platform failed to achieve the utilization rates necessary
for effective partner engagement.
The biggest benefit I’ve observed from using Structured for partner marketing is the ability to get out co-branded materials in a much faster fashion, which keeps our partners engaged.“
Solution
Omnissa selected Structured for its dual-purpose approach to partner marketing automation.
Key platform capabilities include:
Content repository for large partners to access and co-brand materials
Full campaign execution environment for smaller partners without their own marketing platforms
Real-time content editing and co-branding sandbox functionality
Flexible billing based on active monthly users
Streamlined content upload and distribution processes
Results
Superior partner utilization:
Achieved higher engagement rates than the previous platform despite a smaller partner base
Faster content delivery:
Co-branded materials reach partners significantly faster than the previous system
Scalable growth:
Successfully onboarded over 1,000 partner users with continued monthly expansion
Enhanced partner experience:
Easy-to-use platform requiring minimal training
Improved engagement:
Partners can personalize and co-brand content in real-time
Implementation
Timeline:
3-month deployment from early May to the first week of July
Resource requirements:
One main manager and one IT resource for approximately 10 hours total
Integration:
Smooth deployment with minimal technical issues
Platform stability:
No significant downtime experienced during 18+ months of usage
I very much prefer Structured. The biggest differences are in engagement, ease of use for partners, and the ability for partners to utilize the platform as a tool for editing and co-branding.”
ROI & Impact
Cost efficiency:
Competitive pricing compared to previous enterprise solutions while delivering superior results
Operational flexibility:
Active user billing model aligns costs with actual usage
Partner satisfaction:
Platform rated 7-8 out of 10 for ease of integration with existing marketing processes
Reduced complexity:
Partners can edit and co-brand content directly without external dependencies
Why Structured
After evaluating alternatives, Omnissa chose Structured for its superior engagement capabilities, ease of use, and real-time editing functionality. The platform’s sandbox environment allows partners to update and co-brand content instantly, rather than relying on post-download processes. This capability differentiates Structured from competing solutions and has proven key to partner adoption and satisfaction.
Structured is very focused on partner marketing and certainly competes as a best-of-breed solution.”
