Customer Testimonials
See why global tech companies like ServiceNow, IBM, Google, Microsoft, Dell, and Zoom trust Structured to power their channel marketing.
Structured consolidates everything in one place, making it easy for channel and agency partners to access enablement and marketing resources. The AI translation and content tools are especially valuable — partners can translate and localize campaigns instantly, which has expanded our global reach. By moving from multiple tools into Structured, we reduced costs, simplified management, and created a far better partner experience. Ease of use, flexibility, and scalability make it a strong platform for partner-led demand generation.
Structured solves the challenge of fragmented partner marketing execution by consolidating enablement, content, and campaigns into one platform. Instead of juggling multiple disconnected tools, our partners now access everything in a single hub, which reduces management costs and improves adoption. The AI-driven translation and content capabilities help us scale globally, ensuring partners in any region can localize campaigns quickly. Overall, Structured has streamlined our processes, improved partner engagement, and delivered measurable cost savings while enhancing the partner experience.
I like Structured for many reasons. The attention to customers is exceptional, with a responsive and knowledgeable team that makes onboarding and ongoing support seamless. They are progressive and continue innovating and enhancing the platform to stay ahead. They are focused on marketing excellence, which ensures that users have access to tools designed specifically to drive results.
Structured enables us to take a new outlook on how we approach channel marketing. We are newer users so we’re excited about the platform’s ability to centralize everything in one spot because it is significantly easier to collaborate with partners and streamline our marketing efforts. Unlike others in its space, SW marketing capabilities are built for the future—tools like campaign automation, co-branded asset creation, and multi-channel distribution have been transformative in saving time and ensuring consistency across all touchpoints.
Structured is renowned for its hyper customer-focused approach, ensuring that every client receives personalized and attentive service. Their deep understanding of the partner space allows them to act as a trusted advisor, offering valuable insights and strategic guidance. Always eager to gather feedback, Structured continuously seeks to improve their product, demonstrating a commitment to innovation and excellence. This dedication to customer satisfaction and product enhancement sets them apart in the industry.
We are currently testing Structured’s ChannelGPT to explore the potential of GenAI-powered content personalization. This innovative tool promises to deliver hyper-personalized and highly relevant content, significantly enhancing demand generation efforts. By leveraging advanced AI capabilities, ChannelGPT can tailor content to meet the specific needs and preferences of each audience segment, leading to higher engagement and conversion rates. Additionally, it offers the benefit of streamlining content creation processes, saving time and resources while maintaining high-quality output. This cutting-edge solution is set to revolutionize how we approach content marketing and customer engagement.
Structured is a key part of our marketing strategy, particularly in our partner-driven initiatives. Our collaboration has stood the test of time over several years and has been instrumental in expanding our reach and influence. Its unique approach to customization, video content, and now AI sets Structured apart. This long-standing partnership equips our partners with the best tools and content, empowering them to generate demand for our companies.
What I like most about Structured is their innovative approach to product development, always rolling out new features like Channel GPT, AI assistant, and more. The platform is also very user-friendly, whether you’re an admin or a partner user. Their customer support is great, and I absolutely love the drag-and-drop feature that allow us to quickly create a variety of templates for our campaign materials, without coding knowledge.
The Structured team is putting a lot of effort into embedding AI features into the platform, which will accelerate both our and our partners’ time to market, while also allowing for more personalized content and campaigns.
Structured is very intuitive and user-friendly. I love how I can create assets, emails, and landing pages all in one spot. The usability and features have come a long way since I used the platform years ago.
Structured is replacing multiple marketing tools and creating a one stop shop for all marketing needs. Our partners can easily co-brand assets and activate marketing campaigns with just a few clicks.
Unlike other systems in the marketing today Structured is only focused on TCMA and therefore have the best platform. They have the most advanced features and functionality (e.g ChannelGPT) of any TCMA system and have a great team to support clients. If I have to suggest any TCMA platform my #1 suggestion is Structured. The platform is very easy to use, integrates into every and any system needed, and because they have some very useful tools partners actually frequently use the system (unlike most marketing platforms). I suggest Structured when my clients need:
- Co-marketing capabilities
- Have a large need around collateral localization (the translate capabilities are game changing for every client)
- Through-channel marketing (digital, display ads, paid marketing, email, webinar, social, etc.)
- Marketplace needs
- Content syndication (video, documents, microsites, lead forms)
I’ve been working with Structured for years, across multiple organizations. Their market-leading offerings are fueled by the unwavering passion their leaders and teams have for our channel industry. Constant, relevant and enterprise-level innovation combined with some of best humans on the planet are their recipe for success.
I would be happy to speak to anyone considering their solutions and share my experience with their products, teams and offerings.
We needed an agile, flexible solution that optimized our through, with and for partner marketing efforts. With limited Human Resources, we also needed intuitive and content-rich solutions that gave our partner community choice, ease of use and variety of offerings.
Structured answers the call every single time: AI-enabled content, multi-modal campaign framework and highly customizable templates minimizes the effort and time to market on our side.
Structured has a lot of very robust features and modules that allow us to customize how we want to use their solution and ramp up to full capacity. Front end functionality is very easy to use.
Structured helps us deploy robust marketing campaigns to channel partners with lots of customizability both on the front and back end, interesting features and functions and an organized project management module to simplify tracking and reporting. Lead generation really allows us to consider but not rely on a sometimes incomplete eCommerce journey.
It is a simple and intuitive platform that enables and empowers partners to deliver vendor-led content as and when they want to. They are one of the only pure-play, enterprise-level TCMA channel marketing automation companies out there. They are not distracted by offering a broad range of services and so continue to innovate their platform to keep it leading edge.