AI in Action: Powering the Next Era of Partner Growth and Giving it Some Love

In this session, by Colleen Tyler, GM, Global Partner Marketing & GTM at Microsoft, and Shane Edmonds, Chief Product & Technology Officer at Structured, you’ll get a first look at the next generation of partner marketing technology—built to strip away the friction and put growth back at the center of your program. Think drag-and-drop ease, smarter insights, and the ability to engage the long tail without sacrificing the human touch.

You’ll walk away with: A glimpse of what’s launching soon (and why it matters for your ecosystem) Fresh ideas for simplifying partner execution without losing impact Inspiration for how AI can open growth opportunities across your entire channel This isn’t just about new technology. It’s about making partner marketing finally feel simple—and powerful—for everyone.