Courageous Marketing: Bold Ideas, Aligned Teams, and the Human Side of Growth

Leading through change is never easy—especially when it feels like there’s an avalanche of new tools, technologies, and expectations to keep up with. But that’s where courage comes in. The best marketing leaders aren’t just adopting what’s next. They’re learning as they lead, creating space for bold ideas, and building teams that aren’t afraid to try something different.

Udi Ledergor, author of Courageous Marketing and former CMO of Gong, shares lessons from building one of the most iconic brands in B2B. From scaling high-performing teams to aligning sales and marketing in a way that sticks, his perspective goes beyond strategy and into the human decisions that drive real growth.