Move From Scattered Content to Strategic Advantage
Get one intelligent system that learns your business, organizes all your content, and serves as the foundation for personalized partner experiences. Our channel marketing content management system enables partners to just ask for what they need—and get it in seconds.
Deep knowledge for personalized content.
If your content is built for everyone, it works for no one. Upload your content once, set your brand guardrails, and watch our AI understand your business well enough to power personalized experiences for every partner type. Our channel marketing content management system ensures partners always have access to current, relevant materials while maintaining brand compliance and making intelligent recommendations.
Give partners everything they need, all in one place.
Bring all your marketing assets including emails, landing pages, webinars, events, social media, lead capture forms, video, and more, into one intelligent system. Our AI makes everything discoverable and accessible so partners can find the right materials instantly. It can aggregate content from corporate websites, DAM systems, and vendor digital repositories. And not to worry: We put controls and guardrails in place to prevent the AI from hallucinations or going out of bounds.
First to curate.
First with AI.
Always ahead of the curve.
2002
pioneered content syndication for channel marketing
First
to market with AI-powered content curation for channel marketing
26 years
organizing content for Fortune 1000 channel programs
130+
languages supported for global content organization
Platform Personalization
Drag & Drop Editor
Smart Journeys
Platform Personalization
Drag & Drop Editor
Smart Journeys
Engineered for enterprise scale, designed for human intuition.
Using our proprietary 6 Cs framework, Structured sets the standard for channel innovation. With unmatched expertise and a single-minded focus on your success. From curating brand assets to calculating campaign performance, this holistic framework guides every aspect of partner collaboration.
Curate
Your personalized partner experiences begin here.
Upload your content, set your brand guardrails, and watch our AI organize and understand your entire channel marketing universe. Think of it as the repository of deep knowledge that serves as the foundation for every other capability, from personalized content creation to engaging partner experiences.
Create
Automatically customize content for every partner.
Generate marketing materials that are automatically customized for each partner the moment they select them. Our AI platform knows who they are, what they sell, and who they’re selling to—and translates everything into the right language—so each piece of content is tailored before they even see it.
Connect
Turn every partner into an active advocate.
Meet channel partners and their audiences where they are with AI that understands cultural differences, responds in their language, and knows what they’re looking for. Our AI connects with your existing systems, from your CRM to your internal AI assistants, creating a central hub that delivers immediate value.
Communicate
Develop custom campaigns that really resonate.
Don’t just communicate—relate. Throw out the template, and set up multi-touch campaigns that understand timing, context, and cultural nuances. Our AI can translate your content into 130+ languages in a matter of seconds, creating messages that feel personal and relevant instead of corporate and generic.
Convert
Build partner engagement that pays off.
Get guidance on timing, messaging, and optimization that helps your partners close more deals. No one-size-fits-all approach—just coaching that turns engagement into sales. Our AI has analyzed hundreds of thousands of campaigns, so you get proven strategies that drive real results for your partner network.
Calculate
Everything you need to know and nothing you don’t.
Ditch the spreadsheets; get answers. Just ask our AI exactly what you need to know: “How did my campaign perform?” “What should I do next?” “Who are my top and bottom partner performers?” It’s less a prompt and more a conversation. Then, get actionable insights to make more informed decisions.
With Structured, we built and launched a successful go-to-market hub for our channel partners to access tools and content and a go-to-market builder for our vendors to manage their content offerings.
Like how easy it is for partners to launch campaigns based on the content they can grab through the portal. They can cobrand the content with their info. […] Our partners have been extremely happy with having a single place to get their vendor info and marketing stuff. It’s helped us deepen our relationships with partners and saved us a bunch of time from manual processes.
Ease of use is the first thing that comes to mind as we were able to quickly and easily launch the system and allow our global teams to manage and maintain the content directly from the portal with little training. Because of this, we were able to quickly scale and build out thousands of partners under our brand umbrella while providing them with tools to create cobranded assets in multiple languages across dozens of markets.
Ready to upgrade your channel marketing content management system?
