Visibility into partner activity and program performance.
Stop Measuring Partner Logins. Start Measuring Partner Activity.
Asset downloads and email opens don’t tell you what’s working. Campaign execution, lead generation, and partner performance by tier do. Structured shows you all three.
Partner marketing has been measured by the wrong things for too long.
For years, channel teams reported on logins, downloads, and engagement. Metrics that prove activity, not impact. When leadership asks what partner marketing is actually delivering, those numbers don’t answer the question.
Channel leaders need a different conversation. They need data that shows what partners are doing, what’s working by tier and region, and which programs are worth investing in next.
Partner activity and program performance, by partner, tier, and region.
Structured tracks what’s happening across your partner ecosystem from campaign launch through lead generation. You see who’s launching campaigns, who’s not, and what’s converting. You see content usage, response time, and lead activity by partner. The data you need to invest where it matters most.
Measure what matters to stay three steps ahead.
ROI
calculators that quantify the business impact of your partner marketing investments
Forecasting
designed around intelligent benchmarking to help you plan ahead and make agile adjustments
Partner marketing automation, engineered for enterprise scale.
Structured is the AI-first Partner Marketing Automation Platform built for B2B enterprises. Our solutions activate every partner, deliver consistently co-branded content, automate campaign execution, and surface the data that proves what’s working.
Content Personalization
Co-branded content for every partner. In every language.
Personalize, co-brand, and localize partner content at the scale global ecosystems require. Trained only on your approved content, with brand and compliance guardrails built in. One brand, every partner, 130+ languages.
Partner Activation
Activate every partner. Not just the top 20%.
Replace folders, filters, and training videos with intent-based interaction. Partners describe what they need, and Structured’s AI builds it. Personalized portals, frictionless onboarding, and self-service execution with brand guardrails.
Campaign Automation
From approved asset to live campaign in minutes.
Automate the full partner campaign motion: assembly, scheduling, multi-channel publishing, and follow-up. Pre-built workflows let partners launch across LinkedIn, Facebook, Instagram, and WordPress without touching a tool.
Performance & Insights
Stop measuring partner logins. Start measuring partner activity.
Track campaign execution, lead generation, content usage, and partner performance by tier. See what’s working across the ecosystem so you can invest where it matters most.
Partners can also easily manage and track leads and opportunities as well as access detailed reporting with data at several levels. The portal is user friendly and features our company branding, including the domain URL. We were able to launch fast, and it was set up so our global teams are now able to manage the content themselves.
Reporting is also robust with data at various levels (campaign, partner, use) and across all tactics and portal activities.
This is an all-in-one system for sharing marketing materials and content for channel partner co-branded use, from a supplier that combines innovative technology and solid customer service into a great overall offer for channel marketers.
Ready to see what partner marketing is actually delivering?
