Choosing the right partner marketing platform isn’t easy. Forrester has done the hard work for you.
Forrester ranks Structured as the Leader in partner marketing automation.
- Named Leader in 11 of 11 evaluation criteria
- The only vendor dedicated exclusively to B2B partner marketing automation
- Trusted by Microsoft, IBM, Google, Dell, and ServiceNow

What sets Structured apart:
- Exclusive B2B focus: We’re the sole vendor dedicated entirely to B2B partner marketing automation.
- AI innovation: We built ChannelGPT, the industry’s first channel-focused AI engine, to deliver personalized partner experiences at scale.
- Full-funnel automation: Our Smart Journeys feature creates customized workflows with comprehensive tracking and automated reminders.
- Proven results: We’re relentlessly focused on our customers’ success, with the goal of driving down channel marketing costs while increasing engagement and accelerating demand generation.
100K+
global partners powered
$100B+
in annual channel sales managed
“As the sole vendor in the category dedicated exclusively to B2B partner marketing automation, Structured’s strategic investments in AI innovation and its 2026 roadmap focus on enhancing the effectiveness of partner marketing automation without diluting resources across a broader portfolio of offerings.”
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.