Every Partner, Activated.
THE ACTIVATION GAP
On-Demand Webinar | Recorded May 21, 2026 | 30 Minutes
76% of your partners
run zero campaigns.
In this webinar, Structured CEO Stacey Epstein sits down with Sam Oliff, Head of Go to Market, and Rissa Mitchell, Senior Director of Customer Experience, to break down the activation gap: the disconnect between having partners and content in place and actually seeing campaigns executed in the field.
KEY TAKEAWAYS:
- Why throwing more content at the problem can make activation worse
- The two types of partners in every ecosystem and why they need different activation experiences
- Three friction points, content, campaigns, and reporting, that silently kill partner engagement
- What changes operationally when friction is removed
- How leading teams use visibility and data to shape strategy, not just measure activity
This webinar is for channel marketing leaders, partner marketers, and GTM teams focused on improving partner execution and partner-driven pipeline.
“Structured is pushing boundaries with ServiceNow, enabling us to break glass and redefine what’s possible in partner marketing. Their forward-thinking platform accelerates execution, personalization, and scale – helping us not just keep pace with change but lead it.”
Meaghan Moore
VP of Global Partner Marketing
WHO SHOULD WATCH
Built for channel leaders accountable for partner-driven revenue
- You own the partner revenue number and need partners to actually execute
- You’ve invested in programs and enablement but still lack visibility into why partners don’t execute
- You’re tired of QBRs where the channel underperforms and no one knows why
Meet Your Presenters
Stacey Epstein
CEO
Sam Oliff
Head of Go to Market – East
If you’ve felt this gap,
this is the conversation.
On-Demand Webinar | Recorded May 21, 2026