By Steven Kellam, Chief Revenue Officer
2025 has been a landmark year for Structured and for the partner marketing industry as a whole. The recognition we’ve received this year from Forrester, G2, and the CODiE Awards isn’t just a series of wins for our company. It’s a reflection of a much bigger story: how AI is reshaping channel marketing, and how Structured is leading that transformation.
Forrester Names Structured a Leader in Partner Marketing Automation
In the Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025, Structured was named a Leader, earning the highest possible score (5/5) in 11 critical evaluation criteria. This recognition from one of the most trusted independent analyst firms is a powerful signal to enterprise channel marketers: Structured is redefining pace.
What makes this especially meaningful is how Forrester framed our leadership. We were recognized as the only vendor solely focused on B2B partner marketing automation. That laser focus is what’s allowed us to move faster, innovate more deeply, and deliver more value—without distraction.
Forrester also highlighted the strength of our AI strategy, platform capabilities, and customer satisfaction, all of which reinforces our unique ability to solve real problems with intelligent and purposeful AI technology for global partner ecosystems.
CODiE Award Winner: Best Marketing Solution of 2025
Adding to that momentum, Structured was recently named the winner of the 2025 CODiE Award for Best Marketing Solution, which is a recognition that puts us in the top tier of innovation across all marketing technologies.
The CODiE Awards, led by the Software & Information Industry Association (SIIA), are unique in that they’re peer-reviewed by expert judges and tech leaders, making this win particularly meaningful. As SIIA put it, CODiE winners are those “shaping the future of how we learn, work, and live.”
For us, that future is powered by a combination of advanced Generative and Agentic AI, and Structured is now the industry’s first AI-powered partner marketing platform built entirely around agent-based intelligence. This is a major evolution in capabilities that’s helping enterprises collaborate, market, and grow with partners like never before.
G2 Awards: The Voice of the Customer
We’re also incredibly proud of our growing recognition on G2, the world’s most trusted software review site. Across multiple G2 Grid Reports, Structured earned multiple badges, including:
Being named a Momentum Leader is especially meaningful. This designation places us in the top 25% of our category on G2’s Momentum Grid®, signaling exceptional growth, customer satisfaction, and market traction. It reflects not just where we are, but where we’re heading: rapidly evolving to meet the demands of modern channel marketing ecosystems.
These reviews come directly from our users like enterprise marketers and channel leaders working inside companies like Microsoft, Dell, Google, and Klaviyo, who are speaking loud and clear about the real-world impact we’re delivering every day.
Why This Matters: Innovation, Growth, and Trust
So what do these awards mean for our customers and for those considering Structured?
They mean momentum, credibility, and trust. They mean we’re helping global companies accelerate growth by making partner marketing effortless. Our AI-first collaboration platform enables seamless, scalable, and cost-effective co-marketing, so partners can execute smarter, faster, and with greater impact than ever before.
All of this adds up to what really matters: faster time to market, lower operational cost, and higher lead velocity.
The Real Heroes: Our Team
None of this would be possible without the Structured team. Every award, every product release, every customer success story all trace back to the creativity, resilience, and dedication of this group. This year’s recognition is a moment to celebrate the talent behind our technology and the culture that makes Structured such a special place to innovate.
We’re proud of how far we’ve come. But we’re even more excited about where we’re headed, because we’re building the future of partner marketing.
