Built on Structured’s AI-first platform, ChannelGTM.ai is designed to provide vendor-side channel teams with faster and easier access to CMA’s vast knowledge base and expertise.
NEW YORK (Oct. 29, 2025) – The Channel Marketing Association (CMA) today announced the
launch of ChannelGTM.ai, a purpose-built service to support vendor-side channel professionals
with go-to-market (GTM) planning, strategy, and insights.
Powered by Structured’s enterprise-grade AI engine and implemented by channelWise,
ChannelGTM.ai is designed to help channel leaders work smarter by answering real questions
with context-rich insights. ChannelGTM.ai helps vendor-side teams make decisions faster, which
turns channel strategy into a more accessible and actionable discipline.
“I am excited to see the CMA supporting their members with our technology, which is a strategic
application of Structured’s AI-first platform,” said Daniel Nissan, Founder & CEO of Structured.
“CMA is equipping their members to better understand and activate proven channel strategies
through an AI solution tailored to their real-world needs.”
The creation of ChannelGTM.ai is the result of a three-way collaboration:
- The Channel Marketing Association curates strategic content and drives adoption
among its members. - Structured powers the platform with its AI-first engine, delivering enterprise-grade
security, scalability, and AI orchestration. - ChannelWise leads product implementation to ensure functionality maps to real-world
needs.
“Our goal with ChannelGTM.ai is simple: help channel professionals plan smarter, execute faster,
and prove ROI with confidence,” said Kathryn Rose, Co-Founder of the Channel Marketing
Association and CEO of channelWise. “This is about making the complexity of channel go-to-
market easier to manage with AI.”
ChannelGTM.ai is a specialized tool built to support vendor-side channel professionals at every
stage of the partner-led go-to-market process. Unlike general-purpose AI tools, it has been trained on a rich library of channel-specific content curated by the CMA, enabling it to deliver
relevant, real-time answers to strategic and operational questions in the following areas:
- Channel knowledge and partner models
- Program design, route-to-market strategies, and organizational alignment
- Onboarding flows, training plans, MDF proposals, and enablement approaches
- Campaign and event planning, partner segmentation, and messaging
- Recruitment, pipeline generation, and partner sales execution
- Job descriptions, organizational structures, and talent needs
- QBRs, partner scorecards, ROI measurement, and event reporting
“ChannelGTM is the AI-powered tool every channel professional should be leveraging. After 25
years in channel marketing, I’ve seen the challenges of building and executing not just go-to-
market strategies, but also the programs and enablement that bring them to life. I’ve tested
ChannelGTM firsthand, and it’s like having decades of best practices, automation, and insight
built into one intuitive experience. It helps you move faster, lead smarter, and deliver results that
matter,” said Diane Brode, former Sr. Director of Global Partner Marketing, Dell Technologies and
CMA Board member.
